Collab
This is a logo and voice/tone pitch I put together for a co-working space called Collab. I was told to keep things modern, friendly, and trendy. The logo is simple but versatile, working both as a multi-color and single color option, while also having a distinctive icon that could be used separately. The tone I took was a feeling of "always having your back". I wanted the viewer to see it and feel that this was a place for collaboration and friends.