Trail Punx is all about getting people outside instead of being inside, scrolling endlessly on our devices. Starting as a trail running group, they wanted to embrace the band of misfits they consider themselves to be while also challenging the everyday person looking at their advertising. The F**K SOCIAL campaign is just that. They are opening themselves up to have their advertising tagged by graffiti artists while also making a point that people are scrolling over and over on social media. Their messaging is constantly trying to challenge people to get outside and enjoy what is around them.
